PROVEN RESULTS

Client Success Stories

Real results from B2B companies scaling revenue with our performance-based lead generation. No retainers, just qualified prospects that close.

237%
Average Revenue Growth
3x
LTV:CAC Ratio
100+
Active Clients
SAAS PLATFORM

Project Management SaaS: 38 Deals Closed from 89 Qualified Leads

David founded a project management platform targeting creative agencies but struggled with expensive ad campaigns delivering unqualified leads. Sales cycles dragged on for months.

The Challenge

  • $15K/month on ads with 2% conversion rate
  • 90+ day sales cycles with unqualified prospects
  • Sales team burning out on tire-kickers

The Results

38
Deals Closed
43%
Lead-to-Close Rate
89
Qualified Leads
3.2x
LTV:CAC Ratio
MONTHLY RECURRING REVENUE
M1
M6
M12
M18

"We went from burning cash on ads to predictable pipeline. 38 closed deals from 89 leads—that's a close rate we never hit before."

D
David
Founder, Project Management SaaS
KEY METRICS
New Customers 52
Average Contract Value $2,800
Win Rate 41%
Meetings Booked 127

"We went from cold calling random businesses to only talking with companies actively shopping for VoIP. 52 customers in 6 months with a 41% close rate."

J
Jennifer
VP Sales, Business Phone Provider
VOIP PROVIDER

Business Phone Provider: 52 New Customers in 6 Months

Jennifer's regional VoIP provider struggled competing against national brands. Cold calling yielded 5% conversion rates and burned out her sales team.

Before: Random Cold Outreach
750 cold calls weekly, 5% conversion, 90-day cycles
After: Performance-Based Leads
Only prospects with contract expiring in 90 days, 41% conversion, focused pipeline
BOOKKEEPING FIRM

Bookkeeping Practice: 23 New Monthly Clients in First Year

Sarah ran a solo bookkeeping practice working 70-hour weeks. She knew she needed more clients but didn't have time for marketing between client work.

The Transformation

Before: 8 clients $48K revenue
After 12 months: 31 clients $186K revenue
23
New Clients Added
$138K
Revenue Increase
2
Staff Hired
288%
Revenue Growth in 12 Months

"I went from 8 to 31 clients in one year. The leads are business owners who actually need bookkeeping—not tire-kickers. I hired 2 staff members and work normal hours now."

S
Sarah
Owner, Bookkeeping Services
SUCCESS FACTORS
  • Only SMBs with $500K+ revenue
  • Frustrated with DIY bookkeeping
  • Ready to sign monthly retainers
MERCHANT PROCESSING

Payment Processor: 34 Merchant Accounts in 9 Months

Marcus offered competitive rates but struggled finding merchants ready to switch. Most businesses were locked in contracts or satisfied with current providers.

34
New Merchant Accounts
$4.2M
Annual Processing Volume
39%
Win Rate
M
Marcus
Regional Manager, Payment Processing

"We only talk to merchants within 90 days of contract renewal. No more wasting time on satisfied customers. 34 accounts closed in 9 months."

ROI
4.1x
First Year
GROWTH TRAJECTORY
Q1: Initial Launch 3
Enterprise clients signed
Q2-Q3: Scaling Phase 8
Additional clients across 8 countries
Q4: Full Pipeline $1.6M
Annual recurring revenue

"We targeted mid-market companies expanding internationally. Every lead had confirmed expansion plans and allocated budget. 11 clients signed in year one."

R
Rachel
VP Sales, Global Payroll Platform
GLOBAL PAYROLL

Global Payroll Platform: 11 Enterprise Clients in First Year

Rachel's global payroll startup had innovative technology but struggled finding companies actively expanding internationally. Cold LinkedIn outreach yielded 1-2% response rates.

23
Countries Serviced
2,100+
Employees Managed
$145K
Avg Contract Value
52 Days
Avg Sales Cycle
AI CUSTOMER SERVICE

AI Voice Platform: 18 Enterprise Deals from 52 Qualified Leads

Tom's AI voice automation platform had impressive technology but struggled getting past gatekeepers at Fortune 500 contact centers. Traditional enterprise sales tactics weren't working.

Enterprise Clients 18

Average ACV: $145K

Win Rate 35%

Up from 12% with cold outreach

Qualified Leads 52

Meetings with CX decision-makers

$2.6M
Annual Recurring Revenue Added

"We stopped chasing every enterprise and focused on contact centers with active AI initiatives. 18 deals from 52 qualified leads—35% close rate versus 12% before."

T
Tom
CRO, AI Voice Automation Platform
TARGET CRITERIA
  • 5,000+ annual support calls
  • CX transformation budget approved
  • Active RFP or vendor evaluation
78%
Capacity Utilization
27
New Clients
REVENUE BREAKDOWN
Healthcare $340K
E-commerce $280K
Financial Services $140K

"We went from 45% seat utilization to 78% in 8 months. The leads are companies actively outsourcing—not educating them on why they should. Our margins improved significantly."

K
Karen
COO, Answering Service Provider
CALL CENTER

Answering Service: 27 New Clients in 8 Months

Karen operated a 200-seat call center running at 45% capacity. Traditional lead generation filled seats slowly with price-sensitive clients who churned quickly.

1
Vertical Specialization

Focused on healthcare, e-commerce, and financial services with specialized training and compliance

2
Premium Positioning

Stopped competing on price, focused on industry expertise and service quality

3
Qualified Lead Flow

Only companies actively seeking to outsource with 100+ monthly call volume

BUSINESS FINANCE

Equipment Financing: 47 Deals Funded Totaling $8.3M

Robert ran an equipment financing company competing against banks and captive lenders. Cold outreach to businesses yielded minimal response since most weren't actively seeking financing.

47
Funded Deals
$8.3M
Total Funded
48%
Approval Rate
9 Days
Avg Closing Time
SUCCESS BREAKDOWN
Construction Equipment $3.2M
Manufacturing Machinery $2.9M
Medical Equipment $2.2M

"We target businesses with recent purchase orders or contracts requiring equipment. They have immediate need and urgency. 47 deals funded totaling $8.3M in 12 months."

R
Robert
President, Equipment Finance Company
KEY INSIGHT

Timing matters more than rates. Companies with immediate equipment needs close 5x faster than those casually exploring options.

PAYROLL SERVICES

Payroll Company: 41 New SMB Clients in 12 Months

Linda's regional payroll service competed against ADP and Paychex. Small businesses viewed payroll as commodity, making differentiation and premium pricing nearly impossible.

THE TRANSFORMATION
Before
18
Clients, $108K MRR
After
59
Clients, $354K MRR
41 New Clients Added

Average 3-4 sign-ups per month vs 1 previously

$6,000 Average Client Value

Moved upmarket from micro-businesses to growth SMBs

92% Retention Rate

Better clients = lower churn

228%
MRR Growth in 12 Months
CLIENT PROFILE
  • 10-75 employees (sweet spot)
  • Frustrated with DIY software or current provider
  • Recent tax penalty or compliance scare
  • Rapid growth requiring professional support

"We stopped chasing micro-businesses on price. Now we only talk to growing SMBs who value service and expertise. 41 new clients in 12 months with better retention."

L
Linda
Owner, Regional Payroll Service
CORPORATE CARDS

Corporate Card Program: 23 Mid-Market Accounts Closed

Angela sold modern corporate card solutions but competed against entrenched legacy providers. CFOs rarely switched without compelling reasons.

23
New Accounts

100-1,000 employee companies

$87M
Annual Spend

Average $3.8M per account

42%
Close Rate

Up from 18% with cold outreach

WINNING STRATEGY
Target Growing Companies

Recent funding, rapid hiring, or multi-state expansion

Pain Point Messaging

Focus on expense report frustration and control gaps

ROI Calculator

Show hours saved + fraud prevented + early payment discounts

"We stopped pitching features and started targeting finance teams drowning in expense reports. The qualified leads had budget allocated. 23 accounts closed with 42% win rate."

A
Angela
VP Enterprise Sales, Corporate Card Platform
68 Days
Avg Sales Cycle
$380K
Avg 3-Yr Value

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